Just Do It // Anna Whitehouse

“Just Do It”

This is the slogan of Nike Inc., the multinational athletic apparel and shoe manufacturer, that we all recognize by its name, campaign, and “swoosh” logo. This slogan, first coined in 1988, was a part of the “Revolution” campaign featuring Bo Jackson, the legendary All-Star athlete in both major league baseball and football. Since its first advertisements the “Just Do It” campaign has persisted as the motto for the company and its consumers (“History & Heritage”). Continue reading Just Do It // Anna Whitehouse